How to Make the Website of Your Restaurant Friendly to Spanish Customers
Are you aware that there are about 37 million in the United States that know how to speak the Spanish language? This means that if you have a restaurant website there you need to cater to them as well. This number represents a big marketing opportunity for you that you can capitalize if you take steps to do so. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak Spanish will not be intimidated by your website because they can understand it. Read on to find a few ways by which you can do that.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot arrive at full translation then just choose to translate the important parts in your website. The important parts would be the menu so that they can understand what they can order from your restaurant and the contact details of the restaurant itself.
But if you can find a way the best practice would still have to be a website that can be fully translated to Spanish. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
Aside from the content you also need to identify the Spanish language as a language used for SEO purposes. You can achieve this by making use of hreflang tags. You also need to put thought into the structure of your website. If you cannot make your website have the option of being fully translated then you can just opt to have a Spanish sister website. You can check out a few examples.
Second, you need to mind your use of idioms and euphemisms. Some of these are not translated well when translated in Spanish.
The third thing to take care of in your website are the bilingual links there. Although it is much better to have a fully translated website, you can choose to have the top-level links presented in both English and Spanish. This will make Spanish customers feel at ease navigating your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. This will direct them to the hoteles that are found in your area. You can contact hoteles for advertising partnerships for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. Many hoteles practice this form of affiliate advertisting.